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AT&T was hosting a contest a few years back and for the first time ever they put up a category called "Phone".
We have a rule when doing video contests, and that rule is to shoot for 2nd place. 2nd place is usually the out-of-the-box idea. So our team decided to join the phone category and even do a one-take where the camera never stops.
After finding a realtor to let us use a house that was being remodeled, plus a cast of over 10 people, we spent 3 hours doing run-throughs, then attempted the video.
After multiple attempts, we finally landed the best take and turned it into AT&T.
We couldn't believe the news, we had just won 1st place in their contest. We took a crazy idea and turned it into a winning video for AT&T.
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